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AI agents and automation

Useful AI is not the kind that impresses in a demo. It is the kind that removes a task from your week.

The word "AI" now covers almost everything, which makes it useless for deciding anything. The narrower question is the one that pays: which task, repeated every day in your company, consists of reading something, understanding it, and then acting? That is exactly where an agent earns its cost, and nowhere else.

Three families keep coming up. Answering — customer questions on WhatsApp, on the site, by email, at any hour and in the customer’s language. Extracting — pulling data out of an invoice, a delivery note, an ID document, with no retyping. Classifying and routing — qualifying inbound requests and sending them to the right person at the right urgency.

An agent has to know its limits. One that invents an answer rather than stay silent will cost you more than having no agent at all. It must be able to say "I am handing this to a human", and that handover has to genuinely work. We build that first, before anything goes live.

What is included

Who it is for

What drives the price

Frequently asked questions

Can an AI agent replace our support team?

No, and it should not be sold that way. It absorbs the repetitive questions — hours, availability, pricing, order status — which are usually most of the volume, and frees your people for the requests that genuinely need a human. An agent that claims to handle everything ends up driving customers away.

Which languages does it handle?

Arabic, French and English, including Tunisian dialect. This matters more than it sounds: a single day in a Tunisian business mixes all three. The agent replies in the language of the incoming message without the customer choosing.

Where does our data go?

A decision to make before building, not after. Depending on sensitivity we either use a hosted model from a provider with a contractual no-training commitment, or an open model running on infrastructure you control. The second costs more to run; for health or legal data it is justified.

How do you stop it inventing answers?

By constraining it to answer only from your documents, making it cite its source, and giving it an explicit exit when it finds nothing. This is a matter of construction, not of model: an excellent model poorly constrained will hallucinate, a modest one properly constrained will not.

Where should we start?

One task, measured. Take the question you receive most often, put an agent on it, and after a month look at how many messages it genuinely handled without intervention. If the number is good, widen. If not, you have spent a month rather than a budget.

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Further reading

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