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Search engine optimisation

An invisible site costs no less than a visible one. It simply returns less.

Search visibility plays out on three planes people routinely conflate. Technical: can a crawler read, understand and load your site quickly enough? Content: does it genuinely answer what people type? Authority: does anyone else cite you?

For a local business a fourth plane often outweighs the other three — local search. It is not decided on the site first but on the consistency of three facts, name, address and phone, everywhere they appear: business profile, directories, social accounts, footer. A single variation is enough to muddy the signal.

We do not promise positions. Nobody can guarantee them, and the methods that promise them end in a penalty. What can be promised is a technically sound site, content that answers real questions, and honest measurement of what it produces.

What is included

Who it is for

What drives the price

Frequently asked questions

How long before we see results?

Technical corrections show an effect within weeks. Content and authority take months. Any promise of a fast result on a competitive query is a warning sign.

Is local SEO different?

Yes, and it is usually more profitable for a small business. The business profile frequently outweighs the site itself on locally-intended searches, and it is won through upkeep: current hours, real photos, replies to reviews.

Should we publish articles?

Only if they answer real questions. One page that answers a question your customers actually ask beats ten pages of padding — which search engines recognise and eventually devalue.

Our traffic collapsed after a redesign. What now?

Common and repairable. It nearly always traces to the same causes: URLs changed without redirects, content thinned out, tags lost, or the site made invisible to crawlers. An audit identifies which, and the fix is usually quick.

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